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For each site the semantic core is a list of so-called keywords. They must precisely define the idea and theme of the Internet resource. In another words, semantics consists of the most common user’s requests on specific topic.
This case presents the main stages and features of our work to increase the profit of the company Profitech. The customer specializes in selling of cleaning equipment of its own production and third-party brands. To attract the leads, as well as to increase conversions and ROMI, we used Google advertising tools and promotion in social networks Instagram and Facebook.(more…)
There are two main business models – sales B2B and B2C. In the first case, it is business to business, in the second case, it is business to consumer. We will take a look on the first option, when business persons sell something to their “colleagues”.