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Google AdWords has existed for almost 18 years to simplify our interaction with our own business. It solved a lot of problems for us, assisted to submit the information to the target audience correctly, using it in the most efficient way. However, over 18 years, too much has (more…)
Storytelling has long been a popular marketing instrument among a large number of successful companies. It may not be as famous in your particular country, but if you dive deeper into this method, it may become a powerful tool for selling your product and services.
Some people say email marketing is dead and daily check of your email box has long become a routine. But the research in this field has shown that about 21% of all users have claimed that at least one one message for the past month was interesting and valuable.
Nowadays the website itself isn’t the paramount channel for selling – it is a complete business that provides a number of functions and able to solve a variety of tasks. From the website owner’s side – it’s a promotion and product/service disclosure information, and only then selling.