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Nowadays the website itself isn’t the paramount channel for selling – it is a complete business that provides a number of functions and able to solve a variety of tasks. From the website owner’s side – it’s a promotion and product/service disclosure information, and only then selling.
For a potential customer, a profitable website should:
- be accessible to search engine
- interest potential client
- encourage to buy
- be catchy
How does a person gets to the website?
There are tons of ways to visit your website. Beginning with a query in the search engine, offline marketing sources (fliers, TV, news media), online advertising or SMM, and ending with a simple recommendation from a friend.
No matter what way it is going to be, it is important to take into account and engage all of the sources. In this case you can expect to have qualified clients, who are ready to buy.
How to interest potential client?
Your website may look gorgeous, but this is just a small bit of success you’re trying to reach. You have seconds to grab potential client’s attention.
That’s why a profitable website has not only to solve conversion tasks effectively, but also capture interest instantly. Literally everything is important here. The content, titles that stand out, the navigation, front end part of the website, menu and even the smallest elements of the design.
How to provoke a desire to buy?
Selling services through representation of its value. You have to convince that it is you who sells product better and more profitable. For example, special offers, bonuses or promotions that immediately stimulate someone to use a loyal offer right here and right now. In this case you have to build on the main USP (Unique Selling Proposition).
Communication with the consumer
Have you noticed that websites of large companies usually have feedback offers in several formats? And this is not some intrusive offer of services, but a deep psychological aspect, which is certainly adjusted to all groups of visitors of the website.
That’s why when creating a profitable page, special attention should be paid to the way you contact website visitors. After all, someone is comfortable to hear all the answers quickly and openly on the phone, and someone to receive a reserved and concise answer by e-mail.