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What is UX design and what the experts in this field do all working day? For a start, let’s look at what UX is (User eXperience).
As the abbreviation explains, it is user’s experience. Accordingly, the task of the UX designer is to improve this experience, assisting the site visitors to reach the final goal faster and in more convenient way. In general, these people (UX designers) are engaged in a lot of things.
Below are the most common methods and practical results used and achieved by UX designers. We would like to note that all the listed points are not a dogma. A good user interface designer will always find a new approach and even develop his/her own methodology.
STRATEGY TO ACHIEVE YOUR WEB COMFORT
I have a plan!
First of all, we need a diagram that shows all the points of interaction between the customer and your brand and the internal processes associated with that. This is some sort of visualization of the user’s path through several channels. This kind of a plan allows you to understand how to optimize the flow of visitors actions on the pages.
To understand what is to be improved, it is necessary to track the user’s actions on the site (sometimes even the hidden ones). The diagram showing the complete interaction of users with the resource will help to systematize all the steps. Imagine that a person during the process of such research, is like a bus that “stops” during his/her journey through the site. Based on the observations, the interface specialist understands the behavior of the visitors better and thinks about the general solutions.
Personification of the target audience
It is much easier for UX designer to understand the target audience through the creation of a credible portrait. In essence, the designer creates a fictional character as a guide. The same method is used in other branches of the Internet marketing. A detailed image of the target customer allows you to feel the interests and desires of the person. When you have such a digital dummy, you know how to “sew” an interface for it.
A visual representation of the company’s digital ecosystem
Besides users, it is also necessary to visualize the structure of the company itself. A clear view of the organization’s infrastructure is an important component in creating a marketing strategy. With this information, you will be able to use the available resources more efficiently to implement the business goals of the brand.
It is not shameful to peek. The audit of competitors
Competitors’ complex analysis is also part of the UX design. Studying of other players in the market shows the existing standards in the industry and opens up the prospects for innovation.
Who really needs it? The definition of value
What is a company product? What is it intended for and how it is going to be used? Answers to these questions will help not only the designer, but the entire team to come to a conclusion about how to position and sell the product/service.
Can I interview you? Stakeholders polling.
Interviewing of external and internal stakeholders will provide you with the additional information. Ask the appropriate questions, the answers to which will help you to decide on priorities and KPI.
Defining of key performance indicators (KPI)
If you know the clear criteria to assess the progress, you have a clearer picture of UX results. Use key metrics to optimize your work.
Brainstorming – collective capture of ideas
Drop all the formalities, gather the whole team and unscrew your creative valve until it stops. Brainstorm will expand the range of new ideas for interface design. Which one are worth to be implemented you can decide during the process of sifting.
Masterpiece outlines – The first sketches
The so-called moodboards and other types of sketches are nothing more than your draft. Here you depict the approximate visual style of the product before you take a thorough look at it.
The storyboard of user action
This method will allow you to briefly feel like a director. Storyboards are needed to clearly demonstrate the scenario of user behavior on the site. In cinema, this method is used for action scenes staging in blockbusters.
The tasks for analysis!
A general assessment of the effectiveness and analysis of the current tasks will make life easier for the entire team of developers, including the UX designer.
We know how you do like … to systematize and classify. The sorting of data and content assists to create a user-friendly resource structure.
Rediscounting of content
All the content available on the site is included in a general list. This list is useful at different stages of the project. You can see the overall picture, develop a strategy content and check out the components of each individual page.
The method of detailed analysis of the product reveals both positive and negative points. The basis is taken from the basic principles of interaction design. In this way you will be able to comprehensively evaluate the product in its current form from the point of view of its convenience, efficiency and user experience.
Site Map – The custom web guide
The hierarchical image of all pages simplifies the navigation and perception of the structure of the resource.
The cribs for the whole team
Spreadsheets, charts, or even stickers can be used for a product development plan. It should focus on the main functions and provide this plan to the whole team, as a guide that you always can see.
List of possible scenarios
Full list of options for user interaction with the product. What should be included: the first visit to the site, login to the system under user’s account, etc. It provides the possibility to evaluate and work out the actions in each of the cases.
Unexpected revelations of the analytics
The study of metrics about the user’s interaction with the resource will acquaint you in detail with each user action (clicks, transitions, search queries, time spent on the site). In the process, you can identify atypical actions that are unnoticed in normal user tests.
Quantitative polls and focus groups
Using small survey forms, you can quickly collect the user reviews at minimal cost. Focus groups will also provide you with the additional information about the quality of UX. Testing the usability of the resource. This is another form of information gathering, but at this time it is individual one. The user is asked to perform a series of simple tasks to verify the convenience of the resource functionality and the quality of the design.
No, this is not solitaire for the resource visitors, but the request to them to group their site content into open or closed categories. Based on that you get the information about the quality of the content management.
A/B tests – everything is relative
Alternative product versions for different users allow you to look at the result of work from different angles and highlight both advantages and disadvantages in all cases. Good solution for landing pages optimizing.
What are you looking at? Oculography, or Eye tracking
It is useful to use this user’s look tracking technology. Depending on which parts of the page the user pays more attention to, you can enhance the UX design and bring it to a new level.
Everyone ought to see – the analysis of the resource availability
The purpose of this study is to make sure how well the product is perceived by completely different users. The result must comply with the W3C standards, i.e., to fit the features of all users.
This backbone serves as a starting point for the entire team, so it is necessary to discuss in detail the features of page frames, not only with colleagues, but also with customers.
Simulation with prototypes
At the stage of web resource elements check, the prototypes with the interactive elements are used. The method is quite fast and useful in the development.
It is OK, when the collection of interface elements templates to be used on the site is available. It helps to save time, reach the mutual agreement, improve some of the components, if necessary.
This is UX design. Now you know that there are quite a lot of features that make the work on user interfaces interesting and versatile.