What is the semantic core of the site?

For each site the semantic core is a list of so-called keywords. They must precisely define the idea and theme of the Internet resource. In another words, semantics consists of the most common user’s requests on specific topic.

(more…)

How to set up Google AdWords remarketing campaigns

In Google AdWords, remarketing campaigns offer advertisers the additional tactics to attract potential customers to their website and to improve overall conversion rates.

(more…)

Sales funnel. How not to waste the budget

Sales funnel is an effective tool for business development analysis.

This marketing model demonstrates the process of client promotion from the stage of acquaintance with a company to closing of the transaction.

(more…)

The Case “Promotion of the cleaning equipment sales company” | ROMI +1625

This case presents the main stages and features of our work to increase the profit of the company Profitech. The customer specializes in selling of cleaning equipment of its own production and third-party brands. To attract the leads, as well as to increase conversions and ROMI, we used Google advertising tools and promotion in social networks Instagram and Facebook. (more…)

Why do I need a website for my business?

Why do I need a website if everything is fine?

Let’s suppose you feel an entrepreneurial spirit and at the time being you sell clothing/jewelry/cosmetics/whatever on the Internet.

(more…)

Google has introduced Google Ads

Google AdWords has existed for almost 18 years to simplify our interaction with our own business. It solved a lot of problems for us, assisted to submit the information to the target audience correctly, using it in the most efficient way. However, over 18 years, too much has (more…)