What is the semantic core of the site?
9 months ago 1592
For each site the semantic core is a list of so-called keywords. They must precisely define the idea and theme of the Internet resource. In another words, semantics consists of the most common user’s requests on specific topic.
How to set up Google AdWords remarketing campaigns
10 months ago 128
In Google AdWords, remarketing campaigns offer advertisers the additional tactics to attract potential customers to their website and to improve overall conversion rates.
Sales funnel. How not to waste the budget
10 months ago 115
Sales funnel is an effective tool for business development analysis.
This marketing model demonstrates the process of client promotion from the stage of acquaintance with a company to closing of the transaction.
The Case “Promotion of the cleaning equipment sales company” | ROMI +1625
10 months ago 382
This case presents the main stages and features of our work to increase the profit of the company Profitech. The customer specializes in selling of cleaning equipment of its own production and third-party brands. To attract the leads, as well as to increase conversions and ROMI, we used Google advertising tools and promotion in social networks Instagram and Facebook. (more…)
Why do I need a website for my business?
10 months ago 111
Why do I need a website if everything is fine?
Let’s suppose you feel an entrepreneurial spirit and at the time being you sell clothing/jewelry/cosmetics/whatever on the Internet.
How to make a customer fall in love with your brand?
1 year ago 137
“People do not buy things based on logic – they buy at the behest of their emotions.” (c) Zig Ziglar
What is site conversion?
1 year ago 64
Conversion shows what percentage of efficiency has your site by its specific goals. For example, how many people from your site visitors have passed to this or that page, or how many of them have completed the journey on the site by the purchase.
Google has introduced Google Ads
1 year ago 61
Google AdWords has existed for almost 18 years to simplify our interaction with our own business. It solved a lot of problems for us, assisted to submit the information to the target audience correctly, using it in the most efficient way. However, over 18 years, too much has (more…)
The target audience: how to determine, find and conduct analysis. The types of audience
1 year ago 118
The creation of your product, no matter how unique and seemingly so necessary is it to the customer, is only half of the story. The main task is to determine the target audience, to (more…)
What is a brand storytelling and how it’s going to help your business?
1 year ago 94
Storytelling has long been a popular marketing instrument among a large number of successful companies. It may not be as famous in your particular country, but if you dive deeper into this method, it may become a powerful tool for selling your product and services.