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There are two main business models – sales B2B and B2C. In the first case, it is business to business, in the second case, it is business to consumer. We will take a look on the first option, when business persons sell something to their “colleagues”.
Conversion shows what percentage of efficiency has your site by its specific goals. For example, how many people from your site visitors have passed to this or that page, or how many of them have completed the journey on the site by the purchase.