Reading time: 5 minutes
Guerrilla marketing is an excellent example of how successfully and skillfully you can use the resources surrounding us and create perfect hype, raising sales to the maximum.
1. Ice Bucket Challenge
Ice Bucket Challenge had a viral status for a great while across the internet, as it touched the greater half of the planet and managed to collect a huge amount of money for charity. And it wasn’t just a game, but a really terrific and large-scale idea of guerrilla marketing.
The results of this event are simply staggering:
- Twitter retweets – 2.2 million;
- Comments on Facebook – more than 15 million;
- Donations in 2013-2014 – 13.1 million.
The key to success is incredibly simple and such a viral move is not so difficult to repeat. The incentive simply to overcome oneself + a high level of socialization and the opportunity to share your success is equal to the desire to take part in the action. A unique opportunity to boast of one’s courage before the world was not in vain and the developed into a global challenge.
2. Mr. Clean: bleach on the pedestrian crossing.
All ingenious is simple indeed! A catchy and understandable, at the same time unobtrusive Mr.Clean advertising is exactly the marketing move, that is worth to look up to. The idea of the event is simple enough, it contains pleasant and jesting subtext, which is easily remembered by the potential buyer.
3. Bronze Bull in white men’s briefs!
Gold Toe used the famous landmark in New York and got the huge bronze bull dressed in the company’s white men’s briefs. Tourists did the rest of the job and Profit! Millions of photos and hashtags flew over the internet advertising company’s underwear.
4. Chocolate Covered Grasshoppers
Grasshopper is an American famous developer, became famous in a non-standard way. They gathered a list of the richest businessmen in the US and sent each one of them an entertaining present. It was a small bag with sweets, that was accompanied with the following slogan: “You’re a risk-taker, a dream-realizer. What’s left to do that you haven’t already done? Eat a grasshopper. They’re farm raised, covered in chocolate and rich in protein. So, not only will you be breaking boundaries, but you’ll be eating healthy, too. ” Such an unusual gift did not go unnoticed and such influential owners of sweet grasshoppers shared this news with their followers, and turned out there was almost 880 thousand of them.
5. UBER: Kittens on call
There were times when Uber was a small and little-known company with a small budget. However, the non-standard approach is more important than the pathos in advertising. That’s why they decided to involve cute kittens in their campaign, in which taxi drivers cloud deliver these fluffy friends to all those wishing to cuddle them for 15 minutes. A week later everyone knew about Uber, and more than 30 charming little pets found a new home.