What is a brand storytelling and how it’s going to help your business?

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Storytelling has long been a popular marketing instrument among a large number of successful companies. It may not be as famous in your particular country, but if you dive deeper into this method, it may become a powerful tool for selling your product and services.

As a really motivating example, lets have a look at Steve Jobs, who was able to touch listeners hearts during his presentations. He was successful doing this thanks to his extraordinary abilities for entertaining narration – he was adding real life stories into business and vise versa.

Such stories do not feel  dull or dreary, like some boring lectures or seminars. They are more like magnetism – always capture audiences attention through their emotions. The audience react to advertising more actively if they see the reflection of their own problem in it – they believe it and therefore more interested in the product. That’s why storytelling is increasingly gaining momentum in business.

This marketing tool is particularly used in startups, when a young company shares each step of the project development process, adding to this an interesting story aimed at its potential client.

The freedom of choice!

Storytelling is used in different formats and completely different fields of activity. For example, Droplet uses storytelling in the form of cartoons, displaying the full potential of their mobile applications. Or Monitory, who have chosen electronic mailing as main channel for telling their company’s history.


There aren’t many good stories which are going to touch people’s heart, draw their attention and make them purchase your product. A really qualitative storytelling allows your customer to feel as a part of a history and become even closer to your brand. Such emotional bound may turn even the most unsuccessful business into a blooming project which is really going to rake it in.



The visual part

Every narration has to be vivid and captivating. In this type of context you can use topical illustrations or some videos that will help you provide information in more details, make it clearer and better understood by your audience. Don’t stop at what your company already achieved. Use funny situations, humorous cases and simply do not afraid to be dynamic.    

Storytelling in depth

  • less numbers and facts
  • more energy and emotions
  • humor is an essential part
  • the structure (outset, conflict, culmination, upshot)
  • the truth and nothing but the truth!

Tell really interesting stories about your business as it fascinates potential customers. Even if your company is relatively young, you can come up with your own “legend” for it.